Campaigns

SAG-AFTRA (The Screen Actors Guild–American Federation of Television and Radio Artists) has been organising a campaign around their Interactive Media Agreement. This campaign has included demonstrations, strikes, and negotiations for voice actors in the games industry. Much of the organising pre-dates the wave of unionisation of Game Workers Unite and is focused on the US where the union is based.

Game Workers Unite (GWU) launched in early 2018 as a worker-led movement responding to widespread dissatisfaction with conditions in the video game industry, particularly long “crunch” hours, job insecurity, low pay in roles like QA, and persistent inequality. It emerged from informal online discussions among game developers about unionisation and labor rights, which rapidly coalesced during the 2018 Game Developers Conference (GDC) in San Francisco. Conversations sparked by a unionisation panel at GDC, combined with online organising via Discord and social media, helped turn diffuse frustration into a coordinated initiative.